Posts tagged ‘Waterstones.com’

January 19, 2012

The Death of the Apostrophe

by limebirdmike

In something that many of you may have missed in the news recently, British book store Waterstone’s has officially dropped the apostrophe from its name. No longer Waterstone’s, instead now Waterstones.com, on the bbc website, managing director James Daunt said the amendment was a “more versatile and practical” spelling of the name for the digital world.

Waterstones

While I can’t help but think there is a certain amount of business sense in the move, I admit a small part of me does cringe slightly at the “dumbing down” of the English language. This isn’t about Waterstone’s (or is that Waterstones.com), so much as it’s about the general relaxed attitude society seems to take towards matters that are, let’s be honest, important.

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